We had multiple parties view this property, and the general consensus can be summed up in one word – breathtaking. 99 Hibiscus Close is a sprawling contemporary mansion located in a private area that enjoys the best Wishart has to offer.
We’re talking a solid-brick double-story home that has it all: multiple living areas, luxurious fixtures and fittings, flawless design, established gardens and a resort-esque swimming pool and outdoor area.
It’s a showstopper, enjoying the added benefit of sitting in Brisbane’s favourite catchment zone, serviced by Mansfield State High School and Mansfield State School. There’s easy access to the motorway, and you can be at Westfield Garden City in mere minutes. 
In short, we knew this home would gain a lot of interest. It was our job to out it in front of as many potential buyers as possible, so the market could give us the right price – a price that the owners are happy with it.
Our strategy in doing this involved targeting interstate and overseas buyers as much as possible. We have the physical network and the digital reach in place to facilitate this, which is something most local agents simply don’t have. They rely on local buyers finding them on the main real estate portals, which isn’t going to drum up the interest and competition to fetch the right price for the home.
Let’s take a look at how we marketed this home.
Reaching Out-of-Area Buyers
This is a beautiful home that deserves to be presented in a head-turning fashion. We got our professional photographer and videographer to craft beautiful visual marketing material that would stand out in the digital space and help engage buyers.
Crucially for interstate and overseas buyers, we got a 3D floor plan created, as well as a 3D virtual tour. This allowed out-of-area viewers to do a virtual walkthrough of the home, getting a feel for the layout, the fixtures and fittings and the space on offer.
At The Henry Wong Team® we have grown a massive network of buyers, colleagues and associated professionals over the years. This extends from Brisbane, throughout Queensland, interstate and internationally, with strong ties to wealthy buyers in China and around Asia. This network helps us get out-of-area traction with every property we list, helping bring in more buyers from all around the world.
Record-Breaking Results at 99 Hibiscus
We opted for a short 20-day marketing campaign before this incredible property went to auction. We had faith that our marketing strategy would return the results the owners wanted. Everything went according to plan, and the price we achieved was the third-highest ever in Wishart, and a record for properties within a body corporate. Read on to find out how much it was sold for!
We had a total of 78 groups inspect the property, and there were eight registered bidders for the auction. Buyers flocked in from local areas, interstate and overseas. Here’s a quick look at the top nine countries outside of Australia we received views from:
New Zealand – 28 views
Taiwan – 23
Hong Kong – 19
China – 16
United Kingdom – 12
South Korea – 7
India – 6
Philippines – 4
Vietnam – 4
It was a tense and competitive atmosphere when auction day rolled around, with the eight bidders going into a heated race to the finish. The reserve was passed relatively early in the bidding, with the bids coming thick and fast.
Eventually, the property had a new and very excited owner. The final price was $1,915,000, which meant our ecstatic vendors can seamlessly move onto the next stage in their life. All parties are happy, which means we are happy too! This is why we do our job. Congratulations all around, we wish all the best to both buyers and sellers in their next chapter.
Experience the Henry Wong Team Difference®
If you’re thinking of selling soon and have any questions at all, get in touch today and we’ll be happy to answer them. We work exclusively for property vendors, and our team goes above and beyond to get the price you deserve for your home. You can expect:
- Professionalism at all times, from us and our valued colleagues like photographers and auctioneers.
- Flawless communication throughout the marketing sales process, with regular updates keeping you informed.
- We’ll leverage the power of our vast network of contacts to put your property in front of as many buyers as possible, in Australia and internationally.
- Our large social media following helps each listing get exponential reach.
- We can connect you with other professionals you may need in your real estate journey, from building inspectors to lawyers and handymen.
To experience why we’re considered more than just a real estate team, let’s have a chat today!
