Why Sell Your Home or Investment Property “Off Market”?

off market blog

Selling your home or investment property “off market” means selling it without any advertising on any media at all.

That means no listing on realestate.com.au or domain.com.au, no “for sale” sign out the front, and no newspaper ad.

To sell off market, you need to work with a proactive real estate agent who has a successful personal track record for settling properties sans advertising. (You can learn more about how to sell off market here.)

But first, you may be wondering: Why should you sell your home or investment property off market in the first place?

Actually, there are several reasons you may choose to sell off market. Below, we outline four main benefits that explain why so many sellers choose to go down the off market track.


One common reason for selling your home or investment property off market is privacy. For example, you may not want your neighbours or even certain friends or relatives to know you’re selling. If that’s a concern, selling off market allows you to maximise your privacy throughout the process, so you can cash in an investment, move house, or sell your property and rent it back without your transaction being the talk of the town.


Determination to only sell if you can get the right price is another reason to consider selling off market. When you sell off market, you can wait for a buyer who’s willing to pay the price you’re asking. Sometimes this may take a long time. However, because most people won’t even know your property’s up for sale, you won’t have to worry about the associated stigma or the inevitable question of “why hasn’t it sold yet?”.


If you want to sell your home but you’re not ready to move just yet, selling off market is a great way to find the right buyer for you. Your agent may be able to find an off market buyer who’s happy to work with a settlement timeline that suits you (be it 3 months, 6 months or even 12 months), or a buyer who wants to buy your house now, but is happy to rent it back to you until you’re ready to move.


Selling off market also minimises the stress of the entire selling process. To begin with, you don’t have to regularly prepare your property for open homes, which can be stressful if you have children, pets or messy tenants. Selling off market also ensures you’re dealing with serious buyers rather than serial open home snoopers or buyers who are “testing the waters”. These benefits make the entire process much easier than the traditional house selling experience.

Get started

Whatever your reasons, if you’d like to enjoy the benefits of selling your property off market, The Henry Wong Team can help.

We specialise in selling off market and have a large database of buyers looking to purchase properties in Brisbane – especially around the Wishart and Mansfield areas. More than 1 in 3 properties listed with us currently sells without ever being advertised.

If that sounds like what you’re looking for, we’d love to hear from you so we can discuss your needs and talk about finding the right buyer for you. Simply give Henry a call today on 0412 471 588 or send us a message via the contact form.

You can also read our blog on how to sell your home or investment property off market.


Your questions

This article was written to address a question we get asked all the time. If you have a question you’d like to see covered in an upcoming blog, let us know! Simply email askhenry@hw.protomojo4.com.au today.