It’s perfectly apt that a home with such a large and luxurious presence is located in a Wishart pocket where all the streets are named after important global cities! It’s a sought-after part of the suburb, and a property like 18 Monte Carlo would always generate a lot of interest.
Does that mean we anticipated the incredible reaction to our marketing efforts? Well, we knew it would be big, but this was monumental. This was record-setting stuff! Maybe there’s some truth to the lucky number 8? Find out why this could be so below!
Let’s provide a bit of background to the property and the marketing before we dive into the results.
18 Monte Carlo Street, Wishart
This is a big block, on a big plot of land. We’re talking 396m2 of floor area, proudly perched on a 720m2 block. That’s a lot of space for families of all sizes, and given the fact that the home sits in Brisbane’s favourite catchment zone (Mansfield State High School, Wishart State School, Mansfield State School) we knew it would most likely be a family purchasing this home.
The successful buyer would enjoy a double-story abode sitting behind thick, lush gardens. With five bedrooms, two bathrooms and a large double garage, guests have plenty of room. They’ll no doubt be envious of the deluxe gourmet kitchen, the multiple living areas and the stunning gardens.
This is a home that turns heads. We knew it would attract buyers, we just had to reach them. Here’s how we did that.
The Marketing Campaign
We like to enlist the help of professionals in creating the marketing material for a property. Whether it’s photos, videos, floorplans or 3D tours, our first port of call is always to get a professional to create top-tier marketing material to help us sell the home.
We generate a lot of traction early on in a listing life cycle because we have a large and engaged social media following. This helps us to not just rely on the main real estate portals for leads. We put our listing on Facebook, Instagram and LinkedIn and it reaches multiple sets of buyers’ eyes, many of whom aren’t even searching in the area. The reach of the listing grows exponentially.
Also instrumental in the sale of many of our properties is our commitment to network marketing. We’ve built up a huge referral network of professionals in Brisbane and beyond, including strong inroads into wealthy Asian communities. These are people we know, who trust The Henry Wong Team® and take note when we bring a new property to the market. If it doesn’t interest them, they’ll recommend it along to someone else in their network. This is another way our listing reach extends beyond that of your average agent.
In fact, with this home our network was directly responsible for creating the perfect environment for a successful sale in a short time. We introduced several interstate and international buyers to the property, and it ended up being one of our interstate buyers who made the successful bid.
Let’s take a look at what happened.
The Sale
We opted for a short marketing campaign of just 13 days, so our sellers could move onto the next stage of their life as soon as possible. We felt an auction would be the best method of sale for this property, and the owners agreed with us.
In the 13 days leading up to the auction, we had a phenomenal 100 group inspections of the home. 9 bidders registered to take part in auction day, where a sizeable and excited crowd turned up.
The end result? The home sold for $1,790,000… a record for this pocket of Wishart! And it sold to bidder number 8, which is interesting because the buyer, the seller and Henry all have the number 8 as their lucky number. Each one even has it on the number plate of their car!
We’re so excited the sellers could seamlessly move onto their next chapter with a smile on their face. We’re excited for the lucky buyer too, what a purchase they have made! Congratulations all around, and thank you for trusting The Henry Wong Team® to take care of your real estate transaction.
If you have any questions about Brisbane real estate, or would like our help in achieving a similar result for your property, then please get in touch. Henry is always happy to help!
