It was the rarest of opportunities, a once in a lifetime chance to seal what is one of the most exciting real estate prospects on the southside of Brisbane.
Ladies and gentlemen, it did not disappoint. 310 Ham Road went to auction and has written its place in the history books. It will be recorded as the highest price achieved for a property in the Mansfield State High catchment area EVER!
This is an incredible achievement for the sellers, and the new owners who clearly saw the immense value within this home and land.
The Property Under Auction
310 Ham Road is a deceased estate, purchased and built in the 1960’s. Zoned low density residential, it sits on a massive 3171-square-metres of land with 66-metres of frontage. Imagine the opportunities opened up by owning so much suburban space?
You could landbank and move into the existing home, knock it down and build a dream home, or subdivide and develop, subject to council approval.
Another defining feature of this home is it’s location. Proudly sitting within walking distance of Mansfield State High and Mansfield State School, it’s in a sought-after spot with easy access to shops, amenities and two motorways.
Marketing the Home
This is a special property, and we knew there would be multiple buyers out there. We just needed to ensure they saw it. The Henry Wong Team® went to work, taking a number of vital steps that included:
- Professional photography, videography, floorplans and copywriting: its essential that our listings stand out in the marketplace. We want to draw attention to their best features, and present them in a crisp, clear and professional manner. Thus one of our first steps is always getting quality marketing material produced.
- Database alerts: We have a huge database of contacts in the real estate industry, both buyers and sellers. We informed them before anyone else about 310 Ham Road. It’s a great way to build early traction.
- Social Media Marketing: we have massive followings on social media, including over 12k Facebook followers. We leverage these to get our listings out there, and they proved essential in drumming up interest for this property in a short period of time.
The Results
In a short marketing period of just 11 days this house really created a stir. During that time we had:
- 55 group inspections
- 119 virtual inspections
- 15 written offers
- 76 Facebook enquiries.
Interestingly, the top 3 offers were from our personal network of private and commercial buyers who we introduced to the property before going to market. We also dealt with many interstate and overseas buyers interested in this property.
The successful buyer out of these three is a family who are planning on using the property for their own use rather than developing it. The transaction will be the highest ever recorded for a piece of real estate in Wishart, in fact in the whole of the Mansfield State High School catchment.
We’d like to offer them our congratulations again to the buyers, we know they’ll be extremely happy in this home and area. Our thanks to all the bidders, the vendors and everyone working behind the scenes to make this happen.
If you’re selling in Wishart, Mansfield, or anywhere on the southside of Brisbane and you’re looking for advice, please get in touch with the Henry Wong Team®.
