“In order to be irreplaceable, one must always be different”. This quote from legendary French fashion icon Coco Chanel has always stuck with us at The Henry Wong Team®. Chanel ruled the Paris fashion scene for 60 years, and her brand and name endures today. She is certainly irreplaceable.
How does her approach translate into other industries though? Can we become irreplaceable as real estate agents by being different? Absolutely we can. This is a crowded market place, with many agents coming and going. Property vendors have plenty of choice when it comes to who could sell their home. How do we get them to choose us, and, just as importantly, how do we keep them coming back to us for any future sales? How do we become so good they feel they can’t replace us?
Here are some of the things we do to try and set us apart from other agents. We’ve been selling property in and around Brisbane for well over ten years, and these are some of the things that help us stand out from other agents.
Networking Ability
In a world that’s going increasingly digital, there’s still a big place for good old fashioned networking in real estate. Why? Because when you’re selling or buying a home, you’re dealing with one of the biggest investments of your life. You want to be guided by people you trust. When someone refers you to a real estate agent they know or they have in their network, there’s already a level of familiarity and trust, because the referral came from a trusted source.
Being able to grow our network, and maintain close relations with everyone in it, helps us gain traction that gets our listings sold. Because the more people recommending, sharing and guiding buyers to properties we are selling, the more likely we are to find the perfect buyer for a home.
Ability to Attract out of Area Buyers
The network we have built isn’t confined to Brisbane. It stretches across Queensland, across Australia and internationally. We have huge inroads into affluent overseas and Chinese networks, both locally and internationally. This is one of the reasons why when we market a home, we have an ability to attract out of area buyers to it.
We leverage this ability, while also focusing on marketing a location while marketing the property itself. People who can’t physically inspect a home and don’t know the suburb want to know about the features of the area. We’re big on highlighting the positive aspects of a suburb, we find it helps us convert the out of area browsers we attract into actual buyers.
Social Media Following
Having a large and engaged social media following also helps us put our properties in front of more buyers, both out of area and local. We have 12,000 Facebook followers liking, sharing and engaging with our posts, not to mention a large Instagram and LinkedIn following. Reach like this gives any home we list exponential coverage that isn’t geographically bound.
Auction Success
We’ve gained a reputation as being experts of the auction over the years! We know how to present a property right, market it right and leverage our massive network to ensure an auction is a success. Near flawless clearance rates are testament to our ability to do this! We’ll carefully craft a strategy for your property to get it maximum visibility and ensure it reaches the perfect set of buyers. Buyers who are then placed in a competitive environment where the outcome is the best possible price for your home.
Using the Power of Story Marketing
Stories encourage humans to form attachments, so when you use stories to market a home it helps buyers form attachments to your home. We identify the story behind your home and use that as a foundation in our marketing. What are the special things about your home that you’d be hard pressed finding elsewhere? What do you love about your neighbourhood? What are the unique features that have made you live here for so long? We collect the answers to these questions and form a story to market your home with. It’s incredibly effective.
Questions About Our Approach?
If you have any questions about the above points, or would like to experience the irreplaceable Henry Wong Team® real estate experience for yourself, please get in touch. Henry would love to chat, and is always available to answer your questions on real estate in Brisbane and beyond.
