Happy real estate buyers and sellers make our world turn here at The Henry Wong Team®. So the successful Wishart auction of 4 Sieben Street on Saturday 14th May really put a smile on our faces as we helped two separate parties move onto the next chapter in their life.
In an indication of how important the Wishart property market has become, there was a frenzy of interest and activity around the home. Let’s take a look at how things went and how our team managed to generate and leverage that interest.
The Property Itself
In a sought after and peaceful pocket of Wishart, this home sits close to parks and public transport, with easy access to the main arterials. Enticingly, it’s also in the coveted school catchments of Mansfield State High School and Wishart State School.
Sitting on a large block, the single level home has an attractive façade and well-maintained gardens. Four large bedrooms and a spacious interior offer enough space for the whole family, and there’s an inground saltwater swimming pool too.
We knew buyers would love this home. We just had to get their eyes on it. Here’s how we did that.
The Marketing Process
We knew we only had a short marketing period, as the sellers were keen to move on with their lives. Our team got to work with our intensive marketing efforts designed to complement yet reduce our reliance on the main real estate portals like realestate.com.au.
The process included:
- Database notification: In the years we’ve been operating as real estate agents in Brisbane, we’ve built up a serious database of buyers, sellers and investors. The first thing we do when we list a property is let them know about it. This helps the listing get some early traction and has often resulted in successful sales before the property even goes to market.
- Professional photography, videography and copywriting: We like our listings to stand out from the crowd. To get noticed. That’s why we get leading professional content creators to put together our marketing material. It highlights all the best attributes of a home and presents them to the correct target market.
- Social media marketing: As well as listing on the main portals, we use our immense social media reach to place the listing in front of many more sets of eyes. With over 12,000 Facebook followers and 4,000 Instagram followers, we leverage our following to exponentially increase the digital reach of a listing.
The Results
17 days on market was all we had with this property, and thanks to the efforts of The Henry Wong Team it was all we needed for a successful Wishart auction result.
During that time we had 69 physical inspections and 117 virtual inspections. Nine registered bidders took part in the auction, where heated bidding led us to our final result, which was a successful sale of $1,150,000.
Not even the pouring rain on the day could take the shine off the happiness of the buyers and sellers. We’d like to extend our congratulations and thanks to them, and wish them all the best in this next exciting stage of their lives.
If you have any questions about Wishart real estate or would like to know how our team can help you achieve similar successful auction results, please get in touch. Henry would love to chat.
