There are a number of different ways to sell a home. The path you take with your sale depends on your situation and what works best for you. This is your journey, and The Henry Wong Team® is here to advise you, guide you and help make it as successful as possible for you.
So when a vendor came to us requesting a quick sale that didn’t interfere with her routine too much, we knew that an off-market sale was required. The owner of 8 Fair Street in Wishart had a lot of belongings and didn’t want the hassle of presenting the house for open homes every week. She wanted an easy, seamless and fast sale, and that’s exactly what our team delivered to her.
What is an ‘Off Market’ Sale in Real Estate?
An off-market sale happens when a property is sold before its listed on the open market. This means it doesn’t get listed on the main real estate portals like realestate.com.au or Domain, so technically the reach of the marketing is less.
The success of an off-market sale depends primarily on how connected the real estate agent doing the marketing of the home is. If they have a large database of contacts that they’ve built up over the years and know which members of that database would be interested in the property. Then they can place it in front of people who will show a likely interest in at least hearing more about the home.
A big positive of selling off-market is it preserves the privacy of the vendor. They get no unwanted attention, the general population doesn’t find out where they live and their peace of mind continues unaffected. This was particularly appealing to the vendor at 8 Fair Street.
Some vendors also use an off-market sale as a means of testing the water when selling their home. They put it out at a certain price to see what kind of reception buyers give at that price. They’ll then have a better idea of what sort of price action to expect when they list on the open market.
The Success at 8 Fair Street
Over the years we’ve been selling real estate, The Henry Wong Team® has amassed a vast database of email contacts. We keep in touch with them regularly and know most of them personally. We’re a trusted source of real estate news and content for them, so when we present a listing, they know it’s something that will interest them.
We also have a large social media following, including over 10,000 Facebook followers and 4,000 Instagram followers. We can leverage this to generate interest in an off-market listing we have.
With 8 Fair Street, we notified 523 groups of buyers about the sale who we targeted as potential interested parties. Our strategy worked, and the home was successfully sold off-market, to the delight of the vendor.
Our biggest achievement and our most important service is to help people. We love facilitating sellers and buyers to move onto the next stage of their lives with a smile on their face, having enjoyed a stress-free real estate transaction. That’s exactly what we achieved here, and it gives us great pride to say the off-market sale of 8 Fair Street was a successful one.
If you’d like to know more about an off-market sale and whether or not it’s the right option for selling your home, please get in touch. Henry would love to have a chat and answer any questions you may have.
