We’ve seen a noticeable shift in the property market here at The Henry Wong Team®. More sellers are entering the market, with more listings in suburbs all around Brisbane giving buyers greater options. We’re yet to see if this will equate to a larger overall move to a ‘buyers market’, but it is a noticeable shift that should have an impact on how you market your property.
You see, while the supply of homes has increased in the last three or four months, the pool of buyers has remained largely the same. That means more competition among sellers to attract the perfect buyer. Buyers have more choice, so you need to do two things:
- Tap into a larger pool of buyers, including ones located interstate or overseas.
- Make your property stand out from the crowd.
To do this, the right real estate agent makes all the difference. You need an agent with experience in presenting a property right, and a track record of successful sales and auctions to prove it.
You also need an agent with an extensive network of contacts and buyers, one that extends beyond Brisbane’s borders. Let’s take a look at why that is so important.
Attract Interstate and Overseas Buyers
Local real estate agents market to local buyers. Buyers who know the area and want to live in the area. The problem is, that’s a limited pool of buyers! Imagine how many more buyers an agent can bring in if they don’t just market to local buyers? If they have a network that reaches across Australia and overseas too?
You need a well-connected agent that puts your property in front of as many eyes as possible. This includes buyers who have never even heard of the suburb you live in! It could be wealthy overseas buyers from Asia looking to buy property for their family in Brisbane, or high net worth investors from interstate looking to get a foothold in the Sunshine State.
The right agent knows how to position your home to capture the attention of buyers outside of the local pool. This drives up competition, and increase your chance of landing on the sale price your home actually deserves.
Presenting the Property Correctly
More properties on the market means yours can get lost in the noise. You don’t want that to happen, and presentation is key to making sure it gets noticed. You want the first impression to be flawless, and you want that feeling to last throughout the home, whether its being viewed online or in person.
At the very least, decluttering is essential. A clean and neat home allows buyers to envision themselves and their own furniture and possessions in the space.
In addition to trimming down on the stuff in your home, a good agent will likely recommend at least one one, if not all three, of the following:
Staging Your Home
Professional staging is when an interior decorator temporarily furnishes your home to go to market. Furniture and decor is strategically placed to highlight the home’s best features and show buyers how spaces can be utilised. Staged homes evoke an emotional connection with buyers, meaning they often sell faster and for higher prices.
Some agents opt for virtual staging, but at The Henry Wong Team® we feel it often falls short of expectations. Buyers walk into a home expecting the elegance of virtually staged photos, and end up disappointed because the empty space that confronts them doesn’t match. Physical staging creates a real time experience that is more successful at helping a buyer connect with a property.
Landscaping and Exteriors
The first thing you notice when you arrive at a home is the front yard and the facade. They make the first impression, and we know how first impressions matter. If you’ve got an overgrown lawn, bushy gardens, or a tired-looking fence, buyers will be turned off before they step inside.
If you’ve got tidy, green gardens, trimmed hedges and a freshly painted facade, your home feels warm and inviting. That feeling will resonate throughout the home!
Investing in landscaping doesn’t have to be costly, but it does need to be strategic. The goal is to create eye-catching street appeal that makes buyers eager to see more.
Professional Photography
High-quality photography is critical when it comes to effectively marketing your home. The majority of buyers will see your property online before they visit in person, so you want it to stand out on the listing website.
Remember though, not all photography is equal. There’s budget, high-volume real estate photography that will capture basic shots, but won’t showcase your home in its best light.
You want a skilled photographer who understands angles, lighting, and shot composition. Photography is art, and art takes skill and talent. Thats what makes great photos that will attract serious buyers.
Poor-quality images can actually deter buyers. If they don’t like what they see online, they won’t bother attending an inspection. The right agent will work with experienced photographers who take the time to get the perfect shot and make your home stand out from the competition.
Contact the Brisbane Agents
If you’re looking for a real estate agent with a proven track record throughout real estate’s ups and downs, get in touch with The Henry Wong Team®. We have a strategy that works for properties all over Brisbane, unlike local agents who stick to selling in their suburb alone.
Ours success is a result of our extensive network, which sees us communicating with buyers every day around Australia and overseas too. We’ve made multiple inroads into affluent Asian communities, and are able to leverage those to sell your home for the right price.
We’ll get your listing in front of more buyers than your average agent can – its as simple as that. Put our reach to work for you – let’s talk today.
