We’ve just completed another successful auction in Kedron, with the sale of 2/74 Broughton Road by The Henry Wong Team® resulting in happy sellers and buyers!
This two-bedroom, one-bathroom unit in a tightly held complex in Kedron represents a great investment opportunity, and we knew buyers would be interested in it. It was our job to make sure it reached as many of them as possible in a short period of time.
Our vendors were two brothers who owned the unit, who were intending to use the proceeds to help out their mother. They needed to get the property sold at the best possible price, and they only had a very short time frame to get it done.
They approached The Henry Wong Team® because of our track record of successful auction clearance rates. They know we have been able to sell many properties at auction with a short marketing period, and that we work with affluent interstate overseas and Asian buyers.
Our robust network was very important to these vendors. In fact, through it we were able to put them in touch with a renowned estate lawyer and even a professional painter for the home!
How We Marketed the Property
We have an ability to reach more buyers than your average local agent, with a network that extends through Queensland, Australia and overseas. Our ability to leverage this network with every sale places us in a very strong position when it comes to marketing a property.
We leant on our network to get 2/74 Broughton Road traction in a short period of time. Members of our network know us and trust us, and are happy to recommend our listings to their own network. This Helps our listings get noticed locally, nationally and internationally.
Allied to this is our strong social media presence and engagement, which includes over 12,000 Facebook followers and 4,400 Instagram followers. These social media channels help us exponentially increase the online reach of our properties, placing them in front of more potential buyers than your average agent with poor social media following can manage.
The Power of Presentation
Another focus of ours in marketing a property is in the presentation. To attract the right buyers, a property needs to be presented in the best light possible. It’s all about strategic impact, and with this home we recommended the property be painted and then staged with Look Styling Co, our favourite interior designers and stylists.
Heidi and her team always do an amazing job of styling a home for sale, and they really knocked it out of the park with this apartment. When it looks this good, the professional photographer we use can really create images that stand out from the crowd!
The Auction Results
All of the strategies above allowed us to achieve big things in just a 13-day marketing period for 2/74 Broughton Road. Thanks to our network and online reach, backed up by the epic styling of the apartment, we were able to put this listing in front of many buyers. In fact, we had 29 groups come through to inspect the apartment!
Eight bidders decided to register on the day, which is well above the Brisbane current average.
All of this resulted in the house successfully being sold above the reserve price on the day of the auction! Not bad for 13-days of marketing.
Get in Touch with the Real Estate Marketing Professionals
If you want similar results to this when you sell your home, get in touch with The Henry Wong Team®. We’ve devised real estate strategies that work irrespective of location, and we’d love to put them to work for you, wherever you are in Brisbane or Queensland!
