A strong professional network in the real estate industry is as valuable as gold. When used effectively, it helps an agent spread the word about a listing through sources that buyers look up to and trust.
The Henry Wong Team® has developed a wide-ranging professional network over many years. We particularly enjoy using our connections in journalism and the media to give our properties extra exposure. A recent example of this is our listing at 9 Dalmarnock Street in Enoggera.
A Courier Mail Editorial for 9 Dalmarnock
This property is an exciting, fully renovated historic Queenslander owned by former professional rugby league player Nick Graham and his wife Alexia. Sitting on a large 809-square-metre block, it seamlessly blends the character of yesterday with modern updates for a comfortable, attractive and unique home. Nick and Alexia have happily lived there since 2013 and, amongst other things, love the landscaped inground pool and the large backyard.
When we showed this listing to our property journalist colleague Elizabeth Tilley, she also saw something special in it. So special that it warranted a full article in The Courier Mail and realestate.com.au, which is exactly what she wrote up and published. You can see read this article here, or have a look at the video below showing where the article is.
This article was an editorial, meaning it wasn’t a paid advertisement. It also appeared in both the print and online versions of The Courier Mail.
Why This Matters
Media exposure on our listings helps put the properties we sell in front of as many buyers as possible. It’s massive advertising without any kind of price tag. Consider the readership statistics of realestate.com.au alone:
- Over 12-million Australians visit the site every month
- 77 pages per person per month viewed on the site
- 981 million page views per month on average
- 31% of the viewers are young families.
That’s a lot of buyers casting their eyes on the website, a large portion of which will bump into the article about our listing. Even if the home isn’t for them, they may tell friends or family who will be interested about it. The news spreads and the power of word of mouth and a strong professional network become apparent.
Maximise Your Property Exposure
If you’re looking to sell your home soon and want to get as much marketing traction as possible, get in touch with The Henry Wong Team®. Our expansive, connected professional network is just one of the benefits of listing with us. Contact us today for an insight into our sales results, which speak for themselves!
