The Henry Wong Team® auction strategy comes good again! We’re continuing with our 100% auction clearance rate after the successful sale of 12 Chatsworth Circuit in Capalaba. This is a stunning lowset home in a sought-after area, already rented out for $600 per week. Sitting on a corner block of 802-square-metres, it was always going to be a property that had buyers interested.
It was our job to find them!
We only had a 20-day marketing campaign, so we put our auction strategy into place. What this campaign taught us is that our approach to marketing works no matter the suburb. If you’re selling in Capalaba, Wishart, Mansfield or anywhere across Brisbane, we have the means to get you a positive outcome.
In the 20 days of promoting the listing we took a total of 15 groups through the property for an inspection. On the day itself we had five registered bidders competing against each other. Ultimately, the outcome was a successful sale that resulted in happy vendors and satisfied buyers. That’s a massive win in our book!
The Henry Wong Team® Auction Strategy
Many residential properties are getting passed in at auction in the current climate. You want to find yourself a real estate agent with a high clearance rate, who can sell properties at auction no matter the market conditions.
We maintain our 100% clearance rate by employing a number of tactics. Firstly, we don’t rely on local buyers only. We market extensively to interstate and international buyers. We have a large network of buyers across the country and overseas too, including many affluent Asian buyers looking to invest in Australia.
When we auction a home, they are the first to know. This has helped us sell a number of properties off market or before they actually go to auction.
We also lean on our large social media following to drum up interest in a property going to auction. Whereas most agents rely on the main real estate portals (like realestate.com.au and domain.com.au) only when they’re selling a home, we can achieve exponential coverage through our Facebook (12,000 followers), Instagram (4,000 followers) and LinkedIn (1,000 connections) platforms. We also have 35 buyer’s agents that we deal with on a regular basis.
Contact the Real Estate Auction Experts
We’d like to congratulate the sellers and the buyers at 12 Chatsworth. Thank you for allowing us to be such an integral part in your successful real estate journey, we wish you all the best.
If you are thinking of selling and have any questions about the auction process and whether or not its right for your home, please get in touch. Henry would love to chat all things real estate.