Whether for the hot summers, mild winters, beautiful scenery, the strong real estate market or the thriving economy, Brisbane is high on the list of international buyers looking to purchase property in Australia. It offers a lifestyle balancing urban sophistication with natural beauty and people migrating here absolutely love it! It makes sense then, if you’re selling your home you need a real estate agent who can reach those international buyers.
Whether targeting wealthy Asian investors or families moving here to make their home, your agent should be able to leverage the overseas interest in Brisbane and use it to ensure you get the price your home deserves.
The Henry Wong Team® has built up a vast network of buyers over many years, and many of these come from overseas. We have strong inroads into affluent communities in China, Hong Kong, New Zealand, Taiwan and more. Now we want to share with you our top ten locations where our buyers come from… but first, let’s take a close look at what makes Brisbane appealing to foreign buyers.
Why International Buyers Choose Brisbane
Why is our city so appealing to foreign investors and people moving to Australia? Brisbane offers a great quality of life, often more affordable than Sydney and Melbourne. This has changed in recent months, as the strength of our property market has recently overtaken Melbourne. But the strength of our other attractions has meant we still see strong interest from buyers across the globe.
These other attractions include a booming infrastructure schedule, with the 2032 Brisbane Olympics being at the heart of a rigorous development agenda. Our city is growing, and the future looks bright! It offers all the lifestyle perks you’d expect from a globe-leading city too, from top-notch healthcare and schools to shopping, parks and the close proximity to the coastline.
Cultural ties also play a role in Brisbane’s popularity. We have a large multicultural population here, which makes it easy for international buyers to feel at home or to feel comfortable investing here. Proximity to Asia-Pacific countries ensures strong connections with communities in those countries.
Top 10 Origins of Henry Wong’s International Buyers
Networking is a cornerstone of our strategy for success, and it has been for years. Every listing we market gets an enormous amount of traction overseas, largely because of our international connections, and today we’re proud to reveal to you the top ten destinations our overseas buyers come from. Here they are:
- New Zealand
- Mainland China
- Hong Kong
- Taiwan
- United Kingdom
- United States
- India
- Malaysia
- Philippines
- Singapore
Let’s take a look at the top two from the list, and why they form such an important part of our sales strategy.
1. New Zealand – A Key Player in Brisbane’s Market
New Zealand and Australia share much in common, with many of our Kiwi friends ending up on our shores. It’s no surprise they choose the laid back atmosphere and sunny climes of Brisbane to call their home here, as we have strong cultural and economic ties to New Zealand. They feel instantly at home… even if the hot weather takes a bit of getting used to!
We’ve dealt with countless buyers and sellers from New Zealand, and keep in touch with most of them with property updates and our own team news. This means if they have family coming over, they’ll share our listings with them and help us grow our reach into New Zealand. It’s paid off because Kiwi’s have nabbed the top spot in our list of international buyers!
2. Mainland China – Education and Investment Opportunities
Henry has a Chinese origin, although he grew up on the south side of Brisbane. This means he has a foot in both countries in a cultural sense, and understands the context of what buyers and sellers are looking for. What’s more, The Henry Wong Team® is fully bilingual, able to communicate and negotiate in both English and Mandarin.
We’ve focussed closely on building relations with Chinese communities both in Brisbane and in China itself. The result is a large network of colleagues, professionals, buyers and friends spanning multiple countries, with links to wealthy buyers looking to buy Brisbane homes for their families here.
As a result of our networking, China is second placed in our list of overseas buyers. We help introduce them not just to our listings, but to our wonderful city and everything that makes it great. We market the suburbs as much as we market the home.
Catering to International Property Buyers in Brisbane
It’s undeniable that Brisbane has a lot of appeal to international buyers from a diverse array of regions. They come here for different reasons, from education to investment potential or lifestyle and work. A good agent understands the unique needs of international buyers, and can help guide them to the property they need.
But in order to find the buyers, the real estate agent needs a network that incorporates international communities. They need to have connections and followers that share their listings to their friends and families and colleagues overseas.
It’s not just our network that helps us reach buyers your average local agent can’t. We also have a highly engaged social media following of nearly 15,000 people across multiple platforms. This includes 12,000 Facebook followers, and a considerable presence on Linkedin and Instagram. These followers know us and trust us, liking and sharing our posts and our listings, giving them exponential coverage that agents with no social media following can’t achieve.
Leverage our International Network
Why not leverage our international network of buyers when you sell your Brisbane property? We cater to a global base of buyers, largely centred around the top ten destinations mentioned above. They are instrumental in our exceptionally high clearance rate at auctions, and have helped us successfully sell properties for many years now. Get in touch, and let’s make sure you seamlessly move onto the next chapter in your life. That’s what we achieve… results that move you!
