Record-breaking auctions don’t just happen. Instead, they are the harmonious synchronisation of a variety of factors by the real estate agent and their marketing strategy. Factors that reach a peak on auction day, where an ultra-competitive environment is created between the bidders drawn in over the few short weeks on market. That’s where the magic happens – that’s where the records are broken.
And that’s exactly what happened at 67 Lunga Street in Carina, where the eventual auction price was so unexpected it set a new benchmark for the area.
What makes it even more incredible? This was an unrenovated property! When the buyers have been targeted and the competition is strong, anything is possible!
Why the Sellers Chose the Henry Wong Team®
Before we get into the auction day results, I want to touch on why the sellers decided to trust me and my team with the sale of their home. Let’s take a look at the reasons:
Our Network
We have a vast network of buyers, colleagues and professionals that includes:
- Local buyers wanting to take advantage of Carina’s growing popularity.
- Interstate buyers looking to capitalise on the growth in the Brisbane market, or making the move north themselves.
- Affluent Asian buyers, particularly within the Chinese and Taiwanese communities, always on the lookout to invest in Australia or buy homes for their family here. We have extensive connections amongst this group of people, having worked on the relationships for many years.
Social Media Following
Reach equals results in the real estate industry, which is what makes our huge social media following the perfect complement to our network. We have over 15,000 highly engaged followers across all the social platforms. These are followers who like and comment and spread the word about our listings, allowing them to achieve exponential reach that your average local agent simply can’t achieve. This helps our properties with early traction not just locally, but interstate and overseas too.
Track Record
We’ve gained a reputation as being the southside auction experts for a reason – our results speak for themselves! We have market-leading clearance rates that are the result of a marketing strategy we’ve refined over many years in the industry. We take an uncompromising and intense approach to marketing our home, leveraging professional content creators, our immense network and our social media following to get results that surpass expectations.
Just like the ones we got at 67 Lunga! Let’s take a look at what they are.
The Result of Reach
Here’s what reach can do in real estate:
In just 19 days on market, we had 49 groups inspect this home. Of these, we had a staggering 12 bidders register for auction day, eager to try and make this home their own.
They arrive on auction day, they bid frantically, and only one could walk away with the home.
A very proud buyer put in a record-breaking bid of $1,221,000 and can now call 67 Lunga Street their own! What a result for the sellers, and what a result for the buyer too, who is very excited to begin their new life in one of Brisbane’s most sought-after suburbs!
We’d like to thank our sellers for choosing us to take care of this sale. We’re thrilled with the result we got for you, and we’re glad you are too! Congratulations to you, and also to our buyer who we suspect is going to love unlocking the potential of this home!
Our seller was kind enough to leave us this review on Google:
“Henry Wong and team were invaluable when selling our property. They introduced several overseas and interstate buyers to our property, and we were very happy with the result at auction. The vendor portal was very interesting to view, and Henry communicated well with us throughout the campaign. We are very happy to recommend and use this team again.”
Thinking of Selling?
If you’re considering selling, we’d love to help you achieve similar results to this. Remember that selling your home isn’t just about putting a sign in the front yard. It’s a complex arrangement of finding the right buyers and connecting them with your home, then literally bringing them to your doorstep and putting them in the competitive environment of an auction.
With The Henry Wong Team® and our extensive network of local, interstate, and overseas buyers on your side, along with an unmatched social media presence, you’ll be moving onto the next chapter of your life with a smile on your face.
Get in touch today and let’s create results that move you.
